The Overwaitea Food Group
The Overwaitea Food Group, Canada’s largest western-based food store chain, has been thriving for nearly a century by adapting to meet customer and community needs.
01 Overwaitea’s long history of being committed to the environment was first recognized more than 20 years ago with its first environmental award. The company continues to place emphasis on educating consumers so they can make the right choices for their
families, while bringing quality, locally produced and sustainably sourced products to market.
The Overwaitea story began in 1915 at its first store in New Westminster, British Columbia when its offering of 18 ounces of tea for the price of a pound quickly became so popular that it became known as the "Over-Weight-Tea" store.
For nearly a century, Overwaitea's philosophy of creating customer–centric solutions has set Western Canada-based Overwaitea Food Group apart in the marketplace.
This customer-oriented approach was evident at the company's origin in 1915 when its founder set out to exceed customer expectations with revolutionary sales techniques in his small store in New Westminster, British Columbia. His now famous offering of 18 ounces of tea for the price of a pound set the stage for Overwaitea's ongoing customer focused approach to deliver on its mission to "Always Customer First".
02 Each Overwaitea store has its own look, feel and selection of products and services, designed to provide local value and meet the needs of the community.
As shifts in population and changing consumer expectations bring new flavours, food cultures and festivities to the table, Overwaitea leverages its multi-banner approach and strong customer connections to tailor its offering to meet customer needs in every community it serves.
In Western Canada, Overwaitea has more than 125 stores under six different store formats - Save-On-Foods, PriceSmart Foods,
Overwaitea Foods, Cooper's Foods, Urban Fare and Bulkley Valley Wholesale.
03 Part of Overwaitea’s Always Customer First mission means going
the extra mile to support its local communities. This industry
leading commitment was nationally recognized when this group
of Prince George, British Columbia store managers (Richard Bullen,
Brian Gandy, Mike Jakubowski and Dave Blackmore) won the 2012
Canadian Grocer Community Service Award.
Common to all Overwaitea stores are the company’s two power-ful loyalty drivers: More Rewards and Western Family. More Rewards is one of the most popular loyalty programs in Canada. Members earn points with every purchase at Overwaitea stores, and with purchases at participating partners like More Rewards Mastercard™, Chevron and The Jim Pattison Auto Group. Now,
customers can earn More Rewards points by shopping through the M@ll online at morerewards.ca. At the M@ll members earn points by shopping online at The Gap, the Apple Store and The Bay.
Customers have ‘One Less Decision to Make’ with Overwaitea’s
Western Family corporate brand products. A customer favourite,
Western Family is synonymous with high-quality, locally 10sourced products and above all, outstanding value. With hundreds
of locally sourced fresh, frozen and packaged products, Western
Family offers an impressive product mix developed by Western Canadian producers, as well as a selection of healthy, organic, natural and eco-friendly items.
At the root of the success of Overwaitea and all of its brands is one
of the longest-serving teams in the grocery industry. Throughout the organization, every team member plays an important role in the success of the business and has access to the industry-leading tools, training and education they need to provide world-class service.
Step inside any Overwaitea Food Group store and you will find a
hard-working team committed to the spirit of Always Customer First service.