Canada: Ocean Brands to acquire Club Des Millionnaires brand
Canada: Ocean Brands to acquire Club Des Millionnaires brand
Canned seafood producer, Ocean Brands has announced the acquisition of Canadian brand Club Des Millionnaires from Harold T. Griffin Inc.
Club Des Millionnaires is well known for producing a broad range of canned sardine and anchovy products where the most popular products are small sardines (Brislings), called “Small – Petits”, bearing the tagline, “Fish She is Very Small.”
“We are very pleased with the acquisition of Club Des Millionaires,” said Ian Ricketts, Ocean Brands President. “Today’s consumers have an increased demand for natural sources of Omega-3, protein, and sustainably sourced seafood. Club DesMillionaires is a perfect complement to the high quality, sustainable seafood products we offer consumers under our Gold Seal and Ocean’s brands.”
Part of the Jim Pattison Group, Ocean Brands is, according to sources, the second largest private company supplier of canned salmon and albacore tuna in Canada.