Media
Introduction
Pattison Outdoor Advertising, celebrating our 100th anniversary in 2008, is Canada’s largest out-of-home advertising company, offering the most extensive portfolio of outdoor products and markets in the country. Local in focus, but national in scope, we have 20 sales offices from coast to coast – more than any other out-of-home company, enabling us to provide our advertisers unparalleled geographic coverage and local market knowledge.
Our broad spectrum of out-of-home media includes Horizontal Posters, Vertical Posters, Street Ads, Transit Shelters, Backlit Posters, Superboards, Spectaculars, Wall Murals, Mall Posters, Transit Advertising and Airport Advertising, along with niche products such as Ferry Advertising in British Columbia, Bus Benches in Edmonton and Kelowna, as well as Electronic Video, Digital Mall and Concourse displays in key downtown Toronto and Calgary locations. Our broad range of product offerings and extensive market coverage is designed to meet key demographic and geographic targeting requirements of advertisers.
To support our extensive inventory, we focus on providing advertisers with quantifiable and concrete evidence of the power of out-of-home advertising using multi-tiered strategies that encompass both internal and external research initiatives. We also support our vast array of products with enhanced customer service and new production innovations.
Outdoor Advertising
As a founding partner in the Outdoor Marketing Association of Canada, the industry’s marketing arm, Pattison Outdoor Advertising is a driving force in the Association’s research on consumer relationships with out-of-home media. Through the Association’s use of extensive focus group sessions in Toronto and Montreal, we provide our advertisers with greater insight into how consumers both see and recall different out-of-home advertising campaigns.
Pattison Outdoor Advertising also conducts client-specific research, tracking advertising and brand awareness as well as purchase intent across a broad sampling of national and local advertisers. In every case, whether for Alpha Ministries, Clearasil, Samsung or Tim Hortons to name a few, our research proves the use of outdoor advertising significantly increases the awareness of our clients and their products or services.
Mapping Outdoor Advertising
Pattison Outdoor Advertising has launched a new, exclusive Web Mapping tool using Google™ Maps. Web Mapping allows clients to interactively search Pattison Outdoor’s entire inventory through our website. Clients see ‘real-time’ inventory, updated continuously to reflect changes such as new outdoor locations. They search our entire panel inventory anywhere in Canada by province, market, street name, postal code or unique advertising site ID number. This Web Mapping tool enables advertisers to plan their campaigns more effectively by showing them Pattison Outdoor inventory that is in close proximity to their storefront, office or home.
Known for our “can do” attitude, we are frequently approached by advertisers and their agencies to develop intriguing and innovative breakthrough out-of-home advertising displays for them.
