Introduction
Pattison Outdoor is Canada's largest out-of-home advertising company and the only out-of-home company that can deliver a balance of national coverage and local market focus.
In the past year, Pattison Outdoor continued to expand and grow with the installation of new large format digital billboards and superboards across Canada. Our roster of airport markets grew to six with the addition of Halifax, Nova Scotia and Winnipeg, Manitoba international airports. Our portfolio of transit markets has also grown, making Pattison Outdoor the largest transit advertising company in Canada.
Pattison Outdoor continued to expand its digital media portfolio in 2009 with the introduction of 23 large format 10' × 20' digital posters in 11 markets across Canada. We installed our first two 14' × 48' Digital Superboards on the Gardiner Expressway in Toronto, and added five more Digital Superboards in Montreal, Edmonton and Vancouver. Pattison's Digital Superboards surpass the industry standard in quality of image, providing the best reproduction of colour available and delivering significantly superior image clarity. Our new digital posters and spectaculars complement Pattison’s other digital mall and office tower networks to provide advertisers with the capability of generating dynamic, fresh and timely messages that engage consumers. Clients can customize their ads by day part or days of the week, affording them maximum flexibility and immediate turnaround in launching new campaigns.
Our digital expansion reinforces Pattison Outdoor Advertising's position as the country’s leading out-of-home advertising company, offering advertisers the most extensive portfolio of out-of-home products from which to choose. Pattison Outdoor now represents nine of the top eleven transit markets in Canada, providing clients with an extensive portfolio of transit advertising formats including light rail train and bus wraps, as well as station domination products such as stair risers and vinyl wallscapes.
Pattison Outdoor Advertising expanded its roster of airport advertising concessions with the addition of Halifax and Winnipeg International Airports, increasing our portfolio to a total of six airports across Canada.
Our expanding range of product offerings and local market knowledge allows us to deliver the key demographic and geographic targeting requirements that advertisers demand. More than any other out-of-home company, we provide advertisers unparalleled market coverage. With 25 sales offices from coast to coast, we are national in scope but local in focus.