Pattison Outdoor

Pattison Outdoor is Canada’s largest Out-of-Home advertising company with a market share of 45% and a line-up of media products that continues to expand

Introduction

Pattison Outdoor Advertising is Canada’s largest Outdoor, Transit and Place Based Advertising company. We Lead the Way with the widest variety of Out-of-Home Advertising products in over 110 markets across the country. While national in scope, our 25 regional sales offices provide unmatched local presence and market insight and we have the largest sales representation of any Out-of-Home company in Canada. Pattison Outdoor has an impressive 45% market share of all Canadian Outdoor media and 53% for traditional posters (as measured by the Canadian Outdoor Measurement Bureau).

In addition to our strength in traditional Out-of-Home advertising media, we have quickly established Canada’s largest network of high-quality large format advertising displays. We sell Transit Advertising in nine of Canada’s top transit markets, Airport Advertising at six international airports and advertising in leading malls and key office towers across the country.

We are a full-service company that includes an award-winning creative team and enhanced web-based Eyewitness™ and Web Mapping customer service resources. Pattison Outdoor truly Leads the Way in Out-of-Home advertising in Canada.

Leading the Way in Media Choice

From new Digital Spectaculars, to traditional Posters, Superboards, Transit Shelter and Street Level Advertising, Transit Advertising products and Mall Media, to location-specific formats such as the Digital Office Network, Airport Advertising, BC Ferries Advertising and Bus Bench Advertising, we offer advertisers the most diverse selection of Out-of-Home media products in Canada.

Leading the Way in Market Coverage

Pattison Outdoor offers advertisers Poster Advertising in over 100 markets – large and small – across Canada. We are the country’s largest Transit Advertising provider and represent key markets such as Calgary, Edmonton, Regina, Saskatoon, Winnipeg, Ottawa, Durham Region, Montreal, Québec City and Halifax. We have advertising displays in 140 shopping centres from Victoria to St. John’s, including digital networks, banners and innovative spectaculars in Canada’s top malls. We offer Airport Advertising at Calgary, Edmonton, Saskatoon, Winnipeg, Ottawa and Halifax International Airports and Transit Shelter Advertising in over 70 markets from coast to coast. We have quickly grown to be Canada’s biggest large-format digital advertising company with an expanding network of Digital Spectaculars in markets that include Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Toronto, Ottawa, Montreal, Québec City and Halifax. Our Digital Office Network screens target executives and office workers in business towers in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal. Our advertising displays on BC Ferries vessels and termini reach travelers using the one of the world’s largest ferry transportation systems.

Leading the Way in Customer Service

With the industry’s largest number of sales representatives and sales offices in Canada supported by extensive creative, production coordination, research, mapping and charting resources, Pattison Outdoor provides personal, customer-focused service. We are committed to providing leading-edge resources for our clients through Eyewitness™ and Web Mapping. Available online through our website at www.pattisonoutdoor.com, these resources provide our clients with the most up-to-the-minute information on their Out-of-Home advertising campaigns and our ever expanding list of media products, locations and markets. Introduced in 2009, Eyewitness™ enables our clients to track the installation of their advertising copy and overall campaign performance in real-time in a secure web-based environment. Web Mapping, the most sophisticated mapping tool available, provides the ability to use the internet to interactively search our entire inventory. Users can personalize their experience by adding their store-front locations, radii and print location lists of media products that meet their advertising requirements.

Pattison Outdoor is known for its "can-do" approach when clients ask for innovative creative executions. Our experienced creative and production coordination teams are available to clients, helping to make big ideas a reality and campaigns eye-catching and effective.

Leading the Way in Commitment

Our commitment is to provide enhanced service, a superior choice of products and markets, and production innovation to improve our clients’ experience and achieve and maintain industry-leading customer satisfaction.