January 21, 2008
PATTISON Outdoor Advertising Expands Transit Coverage To The Maritimes
PATTISON Outdoor Advertising has been awarded the advertising rights for the Halifax Regional Municipality transit buses and harbour ferries.
The Transit Advertising agreement, effective February 1st, gives PATTISON the rights to sell and service interior and exterior advertising on the majority of Metro Transit’s fleet of over 250 buses and in the three commuter ferry terminals around Halifax harbour. The Metro Transit system of buses and ferries serves the CMA population of 385,822 and has a ridership in excess of 17 million.
“The addition of Halifax to the PATTISON Transit roster creates a synergy that will
be of benefit to advertisers and the medium that has not existed for well over a decade. As the Transit Advertising provider in five of Canada’s top markets (Calgary, Edmonton, Winnipeg and Ottawa and now Halifax), PATTISON is emerging as one of Canada’s leading Transit Advertising providers,” said Sherry Kirwin,
General Manager - Maritimes, PATTISON Outdoor Advertising.
PATTISON has a well- established presence in the Halifax region selling Out-of-Home Advertising. Since 1998, PATTISON has built an inventory of quality billboard displays supported by an established and experienced sales force based in Halifax serving local and regional advertisers. With the addition of Metro Transit’s Vehicle and Ferry Terminal Advertising, PATTISON Outdoor offers advertisers a depth and breadth of coverage that is unmatched in the Halifax region.
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